Hallmark's Privacy Statement

Hallmark and its family of companies value you and respect your privacy. It has always been Hallmark's firm policy to conduct business with scrupulous respect for the law. We collect information to support our relationship with you, improve our product offering and to communicate about products, services, and promotions. Hallmark recognizes that we must maintain and use information responsibly. We may disclose information to companies that work with us and assist us with providing services to you. In addition, Hallmark Gold Crown retailers receive information to communicate with you and improve your shopping experience. Occasionally, Hallmark.com uses personal consumer information to market the products and services of Hallmark Cards, Inc., its subsidiaries; and on a limited basis, we may share your contact information with trusted business partners so that they may market their products and services to you. You can always find the most recent version of our privacy policy on this page.
  • Effective Date: 9/23/02
  • Last Updated: 10/22/19

What information does Hallmark collect and why?

We collect information you provide when you place an order, register with us, send an ecard, send us an email or call us, enter a sweepstakes or enroll in a club or service. This information may include:
  • Your name
  • Your mailing address
  • Your email address
  • Your phone number
  • Your credit card number
  • Your Crown Rewards card
  • Your Facebook Connect sign-in information

Who does Hallmark share information with?

We share personal customer information with our agents, representatives, trusted service providers, and contractors for limited purposes. Those purposes may be fulfilling customer orders; offering products and services in connection with our website; customer service; giving access to our partners' sites; or finishing credit card transactions. These third parties are not allowed to use this information. They can only fulfill orders and service your questions. From time to time, we may share the contact information of our customers with carefully picked and trustworthy third parties so the third parties can promote their products and services. You can opt out from our sharing of your information for this particular purpose anytime by changing the preferences of your account at Hallmark.com. You can also call 1-800-HALLMARK and ask to be taken off our business partner promotions listing. Hallmark does not share email information. We may put the information you give us online at Hallmark.com with information you've given at Hallmark Gold Crown retail stores. We do this with the hope of making your shopping experience more enjoyable. If you log in through Facebook Connect, information you provide to us may be shared with Facebook. Hallmark reserves the right to work with law enforcement officials in the investigation of any possible unlawful activities of our customers related to electronic communication transmitted on our site. Hallmark will have no legal responsibilities for such disclosures. We may also give information to other groups for fraud protection and credit risk reduction. We may share grouped demographic and statistical information with our other partners. No personal information that can identify any individual person is shown in that disclosure.

Your California Privacy Rights

California Civil Code Section 1798.83, also known as S.B. 27, allows individual customers who have provided their personal information to Hallmark to request information about our disclosures of certain categories of personal information to third parties for their direct marketing purposes. Such requests must be submitted to us in one of the following ways: send a letter to Hallmark Cards Consumer Care; P.O. Box 419034; Kansas City, MO 64141; or call 1-800-HALLMARK. Within thirty days of receiving such a request, we will provide a list of the categories of personal information disclosed to third parties for third party direct marketing purposes during the immediately preceding year, along with the names and addresses of these third parties. This request may be made no more than once per calendar year. We reserve our right not to respond to requests submitted to locations other than those specified above.

Nevada Consumer Opt-Out Requests

Nevada S.B. 220 provides consumers with the ability to opt out of the sale of their personal information. We do not sell your personal information as defined in S.B. 220. However, should our practices change in the future and you wish to opt out, your request must be submitted to OptOut@hallmark.com. We will record your request and avoid selling your information at any point in the future.

How does Hallmark handle contest and survey responses?

Every now and then, Hallmark or its research partners will invite customers to take part in contests and surveys. The information we collect from these contests and surveys may be matched with individual customer accounts and used by Hallmark to improve your overall customer experience. The information will only be shared with third parties in grouped form.

What if I am an affiliate partner?

If you sign up to be a Hallmark.com affiliate partner, you will be led to a third-party website. This website manages the affiliate process. The third party is not allowed to use information they get for anything other than running the affiliate process.

What technical devices and processes does Hallmark.com use to collect information about me?

Our technology lets us identify what type of browser you are using, the website from which you enter Hallmark.com and the pages you view as you tour our site. This technology helps us compile grouped statistics about online guests and their use of Hallmark.com. These statistics allow us to improve the design and content of our site to better serve your needs. Hallmark.com uses cookies to provide features like auto-login and to determine when customers have visited our site before. If your browser is set to reject cookies, we cannot make auto-login available to you. Auto-login includes giving you access to your address book without first entering your Hallmark.com user name and password. Analytics and performance cookies help analyze how you and other users use our Services. In addition to tracking technologies that we place, other companies may also set their own cookies or similar tools when you use the services. This includes third-party analytics services (such as Google Analytics), as well as third parties that deliver content or offers. We use that information only to improve our Services. The information generated by the analytics and performance cookies about your use of services are transmitted to analytics services that may also transfer information to third parties where required to do so by law, or where such third parties process analytics Information on their behalf. Each analytics service's ability to use and share analytics Information is restricted by such analytics services' terms of use agreement and privacy policy. By using our Services, you consent to the processing of information about you by analytics services in the manner and for the purposes set forth above. We may also use technologies, such as our own cookies, to provide you with online advertising from third-party ad servers. Our third-party ad servers may deliver advertisements tailored to your interests. You may also be able to adjust your privacy and advertising settings to limit interest-based advertising, but Hallmark cannot guarantee and does not control the effectiveness of browser-based tools for managing cookies. We encourage you to view the privacy policy of advertisers and ad services to learn more about their cookies and other technologies. Advertising cookies are cookies we place on our Services so that third parties (such as LiveRamp and Facebook Custom Audiences) can identify users, group them with other users with similar interests, and deliver to you and them interest-based content and advertisements. The information collected about you may also be used to track your location, activity and serve interest-based content and advertisements across multiple websites, apps, and across multiple devices. We may share information about you with our advertising partners such as your name, postal address, email, or other identifier, which is turned into hashed or obfuscated data used only to match the advertising cookie to other non-personally identifiable points. Our advertising cookie partners may also may collect information directly from your device, such as your IP address, device ID, and information about your browser or operating system; may combine our non-personal information about you with information from other sources; and may place or recognize a unique cookie on your browser. You may opt-out of third-party cookies. You may opt-out of the use of your mobile device ID for targeted advertising. Hallmark also participates in the Adobe Marketing Cloud Device Co-op to better understand how you use our website and apps across your various devices, and to deliver tailored promotions. We use "Pixel Tags" (also referred to as clear .gifs, web beacons, or web bugs), which are tiny graphic images, each with a unique identifier, that are similar to cookies and are used to track online movements of users. In contrast to cookies, which are stored on a user's computer hard drive, pixel tags are embedded invisibly in websites and emails and can let us know when they have been downloaded and viewed. We may use such information from Pixel Tags to reduce or eliminate messages sent to a user. Like most websites, the servers that serve our website automatically identify your computer by its IP address. We log IP addresses and we use them to track things like the number of people that visit our website.

Does Hallmark use third parties?

Hallmark uses OAS to procure, serve and/or facilitate serving advertisements. OAS may access, collect, obtain and use non-personally identifiable information ("Non-PII") about users visits by use of tracking pixels, cookies or other visitor identification technology that collects anonymous traffic data to procure and/or provide advertisements about goods and services that may be of interest to users. Learn more about OAS' information collection and protection practices. Additionally, Hallmark uses the services of AOL/Yahoo!, MSN, DART and Google for the serving of ads, promotions and other marketing messages. To do this, AOL/Yahoo!, MSN, DART and Google collect anonymous data from this site through the use of cookies. This anonymous data is also used to develop aggregate reports on our customer's reactions to ad campaigns and to learn more about our general audience so we may provide only the most relevant offers and promotions. Learn more about AOL/Yahoo!, MSN, DART and Google, including your ability to control privacy settings for the AOL/Yahoo!, MSN, DART, and Google systems.

How do I access and change my email contact preferences?

When you make a Hallmark.com account, your contact preferences automatically shows that you want to get promotional information from Hallmark about news on Hallmark products, services, and events. It also indicates that you would like to be told about special offers, products and free samples from Hallmark partners. If you do not want to be contacted by Hallmark for promotional purposes, you may change your preferences at anytime. Be sure you are signed in to your Hallmark.com account. Hover on the Hi statement in the purple bar. Select Profile and click on the Settings link at right of the page. A Communication Preferences box will appear. Uncheck the box next to the statement "Hallmark and its companies can contact me about special offers and promotions."

How do I access and change my personal information?

You can change or delete your personal information anytime. Sign in to your Hallmark.com account. Hover on the Hi statement in the purple bar. Select Profile and click on the Edit button at right of the page. You can update any of your personal information by choosing what information you would like to update. For example, your address book or reminder service can be updated if you choose to do so. You will then be taken to where you can change or submit new information.

How secure is the information that I give to Hallmark?

What technology does Hallmark.com use to ensure the security of credit card transactions? We seek high standards in credit card security to better protect the information you give us when you shop on Hallmark.com. Our servers use Secure Socket Layer (SSL) to protect storage and transference of your data from wrongful parties. We also use a digital secure server ID to give you more security when you are on the Internet.

How secure is my Hallmark.com account information?

To protect your account information, Hallmark.com asks that you enter a valid user name and password before buying anything using your account information. We may also collect personal information to make purchasing easier for you in the future. For example, if you give us permission to store your billing information, you won't have to fill out the shipping and billing address each time you make a purchase on our site. Hallmark also has security measures to protect the loss, misuse, and change of your information. Only certain employees and agents of Hallmark.com have access to this information. This information is only used for completing your order.

Text Messaging Terms and Conditions

Please read these terms and conditions carefully. By clicking “submit” or replying Y or YES, I provide my signature expressly consenting to contact from Hallmark Cards, Inc. or its subsidiaries, affiliates, or agents at the number I provided regarding products or services via live, automated or prerecorded telephone call, text, or email. I understand that I am not required to enter into this agreement as a condition of any purchase. I can revoke this consent through any reasonable means.
Program Description Hallmark Cards, Inc. (“Hallmark”) and its service providers may use an automatic telephone dialing system to deliver text messages to you. Hallmark text messages are intended to provide you with information about Hallmark’s goods and services including, but not limited to special offers, rewards and event information.
Message Frequency The number of Hallmark text messages that you receive will vary depending on how many of Hallmark’s text messaging programs for which you sign up to receive messages. You will receive a maximum of 10 Hallmark initiated messages per month per Hallmark text messaging program. Hallmark brands generally have separate text messaging programs.
Cost Message and data rates may apply to each text message sent or received in connection with Hallmark text messages, as provided in your mobile telephone service rate plan. Please contact your mobile telephone carrier for pricing plans. In addition to any applicable roaming charges, Hallmark does not impose a separate fee for sending Hallmark text messages.
Supported Carriers Supported carriers may change from time to time, but currently include Alltell, AT&T, Sprint, T-Mobile®, Verizon Wireless, Boost, Cricket, MetroPCS, Nextel, U.S. Cellular, Virgin Mobile, ACS Wireless, Appalachian Wireless, Bluegrass Cellular, Carolina West Wireless, Cellcom, C-Spire Wireless (formerly Cellsouth), Cellular One of East Central Illinois, Cincinnati Bell Wireless, Cross/Sprocket, Duet IP (AKA Max/Benton/Albany), Element Mobile, Epic Touch, GCI Communications, Golden State, Hawkeye (Chat Mobility), Hawkeye (NW Missouri Celluar), Illinois Valley Cellular, Immix (Keystone Wireless/PC Management), Inland Cellular, iWireless, Mobi PCS, Mosaic, MTPCS/Cellular One (Cellone Nation), Nex-Tech Wireless, nTelos, Panhandle Telecommunications, Peoples Wireless, Pioneer, Plateau, Revol, Rina - Custer, Rina - All West, Rina - Cambridge Telecom Coop, Rina - Eagle Valley Comm, Rina - Farmers Mutual Telephone Co, Rina - Nucla Nutria Telephone Co, Rina - Silver Star, Rina - South Central Comm, Rina - Syringa, Rina - UBET, Rina - Manti, Simmetry, South Canaan/CellularOne of NEPA, Thumb Cellular, Union Wireless, United, Viaero Wireless, West Central Wireless, Aliant Mobility, Bell Mobility, Fido, MTS Mobility, NorthernTel Mobility, Rogers Wireless, SaskTel Mobility, Télébec Mobilité, TELUS Mobility, Vidéotron, Virgin Mobile Canada, WIND Mobile.
How to Opt-In To opt-in to receive text messages from a Hallmark text messaging program(s), please follow the instructions provided by Hallmark Cards, Inc.
How to Opt-Out To stop receiving text messages from a specific Hallmark text messaging program, text STOP to the five digit short code 575-75 for the text messaging program from which you no longer wish to receive message (i.e. the five digit number from which its text messages are being sent). You will then receive confirmation of your opt-out of that text messaging program. This will only opt you out of the specific text messaging program associated with that five digit short code. You will remain opted in to other Hallmark text messaging programs.
Your Mobile Telephone Number You represent that you are the account holder for the mobile telephone number(s) that you provide. You are responsible for notifying Hallmark immediately if you change your mobile telephone number. You may notify Hallmark of a number change by contacting 1-800-HALLMARK. You agree to indemnify Hallmark in full for all claims, expenses, and damages related to or caused in whole or in part by your failure to notify Hallmark if you change your telephone number, including, but not limited to, all claims, expenses, and damages related to or arising under the Telephone Consumer Protection Act, Telemarketing Sales Rule, and other applicable federal and state laws.
Access or Delivery to Mobile Network is Not Guaranteed Delivery of information and content to a mobile device may fail due to a variety of circumstances or conditions. You understand and acknowledge that network services, including but not limited to mobile network services, are outside of Hallmark’s control, and Hallmark is not responsible or liable for issues arising from them.
Support/Help To request more information, text HELP to 575-75 (i.e. the five digit number from which its text messages are being sent). You may also receive help by contacting 1-800-HALLMARK.
Eligibility To receive Hallmark text messages, you must be a resident of the United States and 18 years of age or older. Hallmark reserves the right to require you to prove that you are at least 18 years of age.
Changes to Terms and Conditions Hallmark may revise, modify, or amend these Terms and Conditions at any time. Any such revision, modification, or amendment shall take effect when it is posted to Hallmark’s website. You agree to review these Terms and Conditions periodically to ensure that you are aware of any changes. Your continued consent to receive Hallmark text messages will indicate your acceptance of those changes.
Termination of Text Messaging Hallmark may suspend or terminate your receipt of Hallmark text messages if Hallmark believes you are in breach of these Terms and Conditions. Your receipt of Hallmark text messages is also subject to termination in the event that your mobile telephone service terminates or lapses. Hallmark reserves the right to modify or discontinue, temporarily or permanently, all or any part of Hallmark text messages, with or without notice.
Communications and Consent to Electronic Notices You may communicate with Hallmark by calling 1-800-HALLMARK. Hallmark may issue notices via various channels, including by sending e-mail to an address you provide. You agree that such notices shall have legal effect. You also agree that notices sent by e-mail satisfy any requirement that notices be provided in writing. If you do not agree, do not use Hallmark products or services.You may have the right to withdraw your consent to receive certain electronic communications, and, when required by law, Hallmark will provide you with paper copies upon request. You may make such a request by contacting 1-800-HALLMARK. If you withdraw your consent, Hallmark reserves the right to terminate your use of Hallmark’s products or services. By accepting these terms, you confirm that you are able to receive, access, and retain the notices that Hallmark may send. You may update your contact information by contacting 1-800-HALLMARK.
Agreement to Arbitrate This agreement shall be governed by and construed in accordance with the laws of the State of Missouri, without giving effect to any principles of conflicts of law. Any dispute relating in any way to your use of or access to our text messaging program, including but not limited to actions brought under the Telephone Consumer Protections Act, 47 U.S.C. § 227 et seq. shall be submitted to confidential arbitration in Kansas City, Missouri, except that, to the extent you have in any manner violated or threatened to violate Hallmark’s intellectual property rights, Hallmark may seek injunctive or other appropriate relief in any state or federal court in the state of Missouri, and you consent to exclusive jurisdiction and venue in such courts. Arbitration under this Agreement shall be conducted under the rules then prevailing of the American Arbitration Association. The arbitrator’s award shall be binding and may be entered as a judgment in any court of competent jurisdiction. To the fullest extent permitted by applicable law, no arbitration under this Agreement shall be joined to an arbitration involving any other party subject to this Agreement, whether through class arbitration proceedings or otherwise, and you agree that you will not participate as a class member or class representative in any action against Hallmark.
Contact Us If you have questions regarding these Terms and Conditions, please reach out to us by contacting 1-800-HALLMARK.

Are my ecard messages confidential?

Your ecard messages are always kept confidential and secure. Ecards will only be accessed when it is necessary to complete your order. Hallmark reserves the right to work with law enforcement officials in the investigation of possible unlawful activities of our customers related to electronic communication transmitted on our site. Hallmark will have no legal responsibility for such disclosures.

Are my personal messages private when I personalize Hallmark cards and ecards?

When you add a personal message to your order, it is secured by Hallmark. For order fulfillment, an order-processing representative may view your message. Once again, third parties are not allowed to use this information. They can only fulfill orders and service your questions.

Address Book

Hallmark.com gives you the chance to create an online address book to keep track of important addresses once you have made a user account. Address book information is highly confidential. That information will not be used for Hallmark, or third party promotions.

Reminder Notifications

Once you have made a user account, Hallmark.com lets you set reminders for important holidays and events. Your requested reminders will often include links to our site for products and other content that you may find to be relevant to you. Reminder notification information is highly confidential and will not be shared with third parties.

Does Hallmark.com ensure the security and privacy practices of other sites it links to?

While we carefully select the websites we link to, we are not at fault for the privacy practices or content of these websites. You are under the privacy policy of the operator of that site when you give personal information to them, not the Hallmark privacy policy. Please read the policy of that site before sharing any information.

How will I know when Hallmark changes its privacy policy?

Our privacy policy is regularly reviewed to make sure we continue to serve the privacy interests and needs of our customers. If we decide to change our privacy policy in whole or in part, we will inform you by posting a notice on our website. Those changes will go into effect on the date posted in the notice. The new policy will apply to all current and past users of our website, and will replace any prior policies that are inconsistent. You should check our website occasionally for more information on how we use the data we collect.

How do I contact Hallmark if I still have questions?

You may contact us by using the "Contact Us" links in our "Customer Service" area. This information is used to respond directly to your questions or comments. We may also file your comments and share them with our customer care team to improve our service in the future. Your personal information will only be shared with third parties in the event that we need to follow up with specific order-related questions or comments. The third parties will not use your information for promotions or any other purposes. If you still have questions or concerns about our privacy policy, please write us at: Hallmark Cards Consumer Care P.O. Box 419034 Kansas City, MO 64141