Hallmark's Privacy Statement
Hallmark and its family of companies value you and respect your privacy. It has always been Hallmark's firm policy to conduct business with scrupulous respect for the law. We collect information to support our relationship with you, improve our product offering and to communicate about products, services, and promotions. Hallmark recognizes that we must maintain and use information responsibly. We may disclose information to companies that work with us and assist us with providing services to you. In addition, Hallmark Gold Crown retailers receive information to communicate with you and improve your shopping experience. Occasionally, Hallmark.com uses personal consumer information to market the products and services of Hallmark Cards, Inc., its subsidiaries; and on a limited basis, we may share your contact information with trusted business partners so that they may market their products and services to you.
What information does Hallmark collect and why?
We collect information you provide when you place an order, register with us, send an ecard, send us an email or call us, enter a sweepstakes or enroll in a club or service. This information may include:
Your California Privacy Rights
California Civil Code Section 1798.83, also known as S.B. 27, allows individual customers who have provided their personal information to Hallmark to request information about our disclosures of certain categories of personal information to third parties for their direct marketing purposes. Such requests must be submitted to us in one of the following ways: send a letter to Hallmark Cards Consumer Care; P.O. Box 419034; Kansas City, MO 64141; or call 1-800-HALLMARK. Within thirty days of receiving such a request, we will provide a list of the categories of personal information disclosed to third parties for third party direct marketing purposes during the immediately preceding year, along with the names and addresses of these third parties. This request may be made no more than once per calendar year. We reserve our right not to respond to requests submitted to locations other than those specified above.
How does Hallmark handle contest and survey responses?
Every now and then, Hallmark or its research partners will invite customers to take part in contests and surveys. The information we collect from these contests and surveys may be matched with individual customer accounts and used by Hallmark to improve your overall customer experience. The information will only be shared with third parties in grouped form.
What if I am an affiliate partner?
If you sign up to be a Hallmark.com affiliate partner, you will be led to a third-party website. This website manages the affiliate process. The third party is not allowed to use information they get for anything other than running the affiliate process.
What technical devices and processes does Hallmark.com use to collect information about me?
Advertising cookies are cookies we place on our Services so that third parties (such as LiveRamp and Facebook Custom Audiences) can identify users, group them with other users with similar interests, and deliver to you and them interest-based content and advertisements. The information collected about you may also be used to track your location, activity and serve interest-based content and advertisements across multiple websites, apps, and across multiple devices. We may share information about you with our advertising partners such as your name, postal address, email, or other identifier, which is turned into hashed or obfuscated data used only to match the advertising cookie to other non-personally identifiable points. Our advertising cookie partners may also may collect information directly from your device, such as your IP address, device ID, and information about your browser or operating system; may combine our non-personal information about you with information from other sources; and may place or recognize a unique cookie on your browser. To opt-out of third party cookies, please go to http://www.aboutads.info/choices. To opt-out of the use of your mobile device ID for targeted advertising, please see http://www.aboutads.info/appchoices.
We use "Pixel Tags" (also referred to as clear .gifs, web beacons, or web bugs), which are tiny graphic images, each with a unique identifier, that are similar to cookies and are used to track online movements of users. In contrast to cookies, which are stored on a user's computer hard drive, pixel tags are embedded invisibly in websites and emails and can let us know when they have been downloaded and viewed. We may use such information from Pixel Tags to reduce or eliminate messages sent to a user.
Like most websites, the servers that serve our website automatically identify your computer by its IP address. We log IP addresses and we use them to track things like the number of people that visit our website.
Does Hallmark use third parties?
Hallmark uses OAS to procure, serve and/or facilitate serving advertisements. OAS may access, collect, obtain and use non-personally identifiable information ("Non-PII") about users visits by use of tracking pixels, cookies or other visitor identification technology that collects anonymous traffic data to procure and/or provide advertisements about goods and services that may be of interest to users. To learn more about OAS' information collection and protection practices, please visit http://www.247realmedia.com/EN-US/privacy-policy.html.
To learn more about AOL, MSN, DART, Yahoo! and Google, including your ability to opt out of the AOL, MSN, DART, Yahoo! and Google systems, go to
How do I access and change my email contact preferences?
When you make a Hallmark.com account, your contact preferences automatically shows that you want to get promotional information from Hallmark about news on Hallmark products, services, and events. It also indicates that you would like to be told about special offers, products and free samples from Hallmark partners.
If you do not want to be contacted by Hallmark for promotional purposes, you may change your preferences at anytime. Be sure you are signed in to your Hallmark.com account. Hover on the Hi statement in the purple bar. Select Profile and click on the Settings link at right of the page. A Communication Preferences box will appear. Uncheck the box next to the statement "Hallmark and its companies can contact me about special offers and promotions."
How do I access and change my personal information?
You can change or delete your personal information anytime. Sign in to your Hallmark.com account. Hover on the Hi statement in the purple bar. Select Profile and click on the Edit button at right of the page. You can update any of your personal information by choosing what information you would like to update. For example, your address book or reminder service can be updated if you choose to do so. You will then be taken to where you can change or submit new information.
How secure is the information that I give to Hallmark?
What technology does Hallmark.com use to ensure the security of credit card transactions?
We seek high standards in credit card security to better protect the information you give us when you shop on Hallmark.com. Our servers use Secure Socket Layer (SSL) to protect storage and transference of your data from wrongful parties. We also use a digital secure server ID to give you more security when you are on the Internet.
How secure is my Hallmark.com account information?
To protect your account information, Hallmark.com asks that you enter a valid user name and password before buying anything using your account information. We may also collect personal information to make purchasing easier for you in the future. For example, if you give us permission to store your billing information, you won't have to fill out the shipping and billing address each time you make a purchase on our site.
Hallmark also has security measures to protect the loss, misuse, and change of your information. Only certain employees and agents of Hallmark.com have access to this information. This information is only used for completing your order.
Are my ecard messages confidential?
Your ecard messages are always kept confidential and secure. Ecards will only be accessed when it is necessary to complete your order. Hallmark reserves the right to work with law enforcement officials in the investigation of possible unlawful activities of our customers related to electronic communication transmitted on our site. Hallmark will have no legal responsibility for such disclosures.
Are my personal messages private when I personalize Hallmark cards and ecards?
When you add a personal message to your order, it is secured by Hallmark. For order fulfillment, an order-processing representative may view your message. Once again, third parties are not allowed to use this information. They can only fulfill orders and service your questions.
Hallmark.com gives you the chance to create an online address book to keep track of important addresses once you have made a user account. Address book information is highly confidential. That information will not be used for Hallmark, or third party promotions.
Once you have made a user account, Hallmark.com lets you set reminders for important holidays and events. Your requested reminders will often include links to our site for products and other content that you may find to be relevant to you. Reminder notification information is highly confidential and will not be shared with third parties.
Does Hallmark.com ensure the security and privacy practices of other sites it links to?
How do I contact Hallmark if I still have questions?
You may contact us by using the "Contact Us" links in our "Customer Service" area. This information is used to respond directly to your questions or comments. We may also file your comments and share them with our customer care team to improve our service in the future. Your personal information will only be shared with third parties in the event that we need to follow up with specific order-related questions or comments. The third parties will not use your information for promotions or any other purposes.
Hallmark Cards Consumer Care
P.O. Box 419034
Kansas City, MO 64141