Hallmark Licensing

At Hallmark, we’re passionate about relationships; we’re know for unmatched quality, authenticity & creativity. We thrive on helping people create beautiful lives.

Read on to explore the possibilities of Hallmark Licensing, or contact us now.


Brand partnerships

Brand partnerships

Hallmark is one of the most trusted brands in America. See the difference our brand can make.

Download Brand partnership booklet
Design Collection video

Hallmark Design Collection

Now you can make our creativity your advantage. See the possibilities of Hallmark’s Design Collection.

Watch video
Rainbow Brite and Starlite

Rainbow Brite

Rainbow Brite has delighted generations with her imaginative adventures and sunny outlook. You can count on Rainbow Brite to make your heart a little lighter and your universe a little more colorful.

Download property overview
Maxine, the queen of crabby


Our blank-appointed “Queen of Crabbiness” skewers modern life with her feisty, insightful and hilarious observations. She may be cantankerous, opinionated and mischievous…but in your heart you know she’s also right.

Download property overview
hoops and yoyo pink bunny and green cat


This pair of funny, carefree critters appeals to the kid in everyone. They never fail to find the fun in any situation, holiday or occasion—and share it with their millions of fans around the world.

Download property overview


From the logo to the sentiments, the nation’s number one brand of humor cards just got updated with a modern look and language that reflects today’s world in a hilariously irreverent way.

Download property overview

Close lightbox modal.