Title: Hallmark Master Designer
Date started at Hallmark: 1979
Date started at Keepsakes: 2002
Edythe Kegrize had an in-depth love of three-dimensional art ever since she was young. She remembers making all kinds of creations from scraps around the house, including a tiny paper television with pictures that rotated with the turn of a knob and a crèche fashioned out of laundry detergent and food coloring.Edythe's talents blossomed with the help of her loving family. Her grandmother saved tidbits of fabric, trims and pretty papers. Her mother never hindered her daughter's creativity despite the risks of having holes cut in tablecloths or glue on the rug. From her father, Edythe inherited attention to detail, patience and mechanical curiosity that make her Keepsake designs so intricate. While in college, Edythe majored in illustration, but also was inspired by ceramics and weaving classes. At Hallmark, she would often devise unique folding cards that brought an extra dimension to her designs. Edythe featured needlework and collages in her greeting cards and crafted several original dolls to be photographed for select card collections. With nearly 25 years of experience illustrating greeting cards, Edythe cultivated an appreciation for a wide range of decorative surface designs, from traditional folk art to classic, elegant scrollwork. This is perhaps most evident in the details of her Santa's Around the World unofficial series.
What Keepsake Artist Edythe Kegrize likes most about this Santa ornament is that it looks as though it has been carefully assembled by hand from many pieces. Because it has!
“I think it came out great,” Edythe says. “It looks really different than anything we’ve done before.
The Festive Flyer features etched metal over a glass ornament and mixed materials throughout the design: red and gold wire intertwined, a gold chain, gold charms, and red fabric for the flags.
Her inspiration came from whimsical, nostalgic images she found in the Hallmark archives. “I found a lot of things that were very decorative, but also playful,” Edythe says. “I was loosely inspired by that kind of sensibility.”
Because of the elaborate design, Edythe made a complex working mockup that included every detail. She found the right size of glass ball, roughed out the golden metal overlay, used paper to test the proportions of the basket weave against the modeling clay, and twisted the basket’s supporting wires herself.
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