Heritage Collection

History reimagined

The Heritage Collection is inspired by Hallmark’s long, rich heritage and passion for connecting, creativity and craftsmanship. Our history, our legacy and our commitment to all things beautiful and meaningful have been reimagined for you to enjoy and share. Our founder, J.C. Hall, had a passion for getting every detail just right—from color and word choice to design and lettering style. J.C. knew the importance of finding just the right artist—at home or around the world. This passion for detail continues today, as we find new ways to create and transform our vast artistic legacy into beautiful, intricate home decor, gifts and more.