Hallmark Crown Rewards Program

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There's more to love about Crown Rewards at Hallmark.
Crown Rewards Special Offer: Save $5 on your purchase of $10 or more when you join

More points. More perks. More rewards.

Earn the points.
With Crown Rewards, you get credit for all your purchases in store and online. Rack up points fast with special Bonus Points offers all year long. And now, just for joining, you can save $5 off your purchase of $10 or more. Look for the coupon in your welcome email once you’ve signed up.

Enjoy the rewards.
We turn your points into Reward Dollars good on Hallmark products at Gold Crown stores and Hallmark.com—and now you get new surprise offers, coupons and rewards all year long when you shop.

There’s never been a better time to join!

Sign Up Now

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Crown Rewards logo

How it works:

Everyday perks:
• 10 points for every dollar you spend at your Hallmark Gold Crown store and Hallmark.com (including Keepsake Ornament purchases)
• Special offers, coupons and rewards just for shopping
• The chance to earn even more with Bonus Points offers throughout the year on special purchases and activities, like watching videos

Platinum rewards:
Once you hit 2,500 points, you’ll become a Platinum Member—and the rewards really start to add up. We turn your points into Reward Dollars you can use to buy more of the things you love. Going Platinum really has its privileges!

Start earning Bonus Points today with our latest Crown Rewards offers.

Sign up for free and see just how rewarding membership can be.

See all the Crown Rewards offers

Find a local Hallmark Gold Crown store.


Join Crown Rewards online right now.

Sign Up Now


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