Card Collections

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Find the section of the card aisle that makes you smile.

No two people—or relationships—are alike. That's why our card writers and designers create greetings for several collections that are sold online and in stores. Maybe you've already figured out which section of the Hallmark card aisle speaks to you, and it's become your go-to for most card-sending situations. Whether you're shopping for birthday cards, congrats cards or just-because cards, there's sure to be a collection that feels made just for you.

Hallmark Signature Collection

Celebrate in style with our new Hallmark Signature Collection. Each card is handcrafted with beautiful papers, rich textures and unheard of embellishments, making each card extra special. They’re stylish. They’re sophisticated. They’re truly unique, just like a signature.

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Learn more about the collection and show off your signature style

Signature Designer Collaborations

Created in partnership with today’s most trendsetting designers and style influencers, these distinctive greetings collections reflect each collaborating artist’s unique point of view.

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Learn more about Signature Designer Collaborations

itty bittys® Greetings

For kids and kids at heart, itty bittys® are the perfect little messengers to share your love for any occasion. Find your favorite characters on these all-new cards, and get ready to make someone’s day.

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Gold Crown Studio Collection

Our Gold Crown Studio Collections feature cards that share the real-life stories, personalities and inspirations of artists and writers, each with their own unmistakable style.

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Learn more about the Gold Crown Studio Artists

Studio Ink

Here’s an “in the now” way to connect. Artists with distinct styles have created several card collections that range from simple and beautiful to weird and absurd. Perfectly-sized postcards let you express yourself in nearly any situation—or share something inspirational, quirky or hilarious for free on your favorite social network.

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If you’re looking to make someone laugh out loud, this is the card line for you. These cards are perfect for the warped at heart—yet still Hallmark-approved. Sorta. Send a chuckle, snort or giggle for someone’s birthday, to say “I miss ya” or simply because it’s fun to see friends laugh so hard they shoot milk out of their noses.

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Learn more about Shoebox and the contagiousness of laughter


With more than 800 cards, the Mahogany line is the most extensive line of cards to help African Americans celebrate relationships. The sentiments range from heartwarming to humorous, with religion being a popular theme throughout the line. In addition to cards and stationery, the Mahogany line also includes boxed Christmas cards.

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See the latest cards and learn more about the artists


Born into deep roots of loving families and enduring traditions, our lives revolve around celebrating life events and sharing the gift of time. At VIDA, we honor that cultural heritage in meaningful ways with cards that authentically express the voice of your heart. Because no matter what language we speak, in many ways we always love in Spanish.


Learn more about VIDA 


If crabby is your style, look no further than Hallmark’s self-appointed Curmudgeon-in-Chief. These cards feature Maxine’s quippy, hilariously irreverent quotes, and are a great way to say “Happy Birthday,” Get Well,” or “Quit Your Whining” to all your young-at-heart friends and family. Well, what are you waiting for? Get your gripe on with a Maxine card right now!

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Learn more about Maxine

Life is Good®

We’re so excited about our partnership with this iconic feel-good company. Your glass-half-full friends and family will love receiving greeting cards and stationery featuring simple imagery and optimistic sentiments. We firmly believe that happiness is contagious, so go on—share what makes life so good.

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Learn more about Life is Good cards and gifts

Find these at your local Hallmark Gold Crown store.


Available to purchase online.

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Copyright of The Life is Good Company, © 2016. All rights reserved.
Maxine © Hallmark Licensing, LLC
All DC characters and all related characters and elements © & ™ DC Comics. (s16)

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