Flora Chang

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Studio Artist Flora Chang
Flora Chang Wooden Art Kit

From kid-art critters to intricate folk-art flowers, Flora loves to weave the two sides of her imagination together.


Hometown and school: I am from Taipei, Taiwan. I went to graduate school at the Academy of Art College in San Francisco; my major was graphic design.


Inspiration: I love things that are made by hand. I am inspired by organic lines, shapes and colors—you know, things that are not “perfect” but have warmth. I love going to flea markets, and I am always looking for folk-art pieces while I am there. I collect what I can afford and display them around my home. They make me happy!

Flora Chang greeting cards for kids

Themes I’m drawn to: I have two sides. On one hand, I love making art for kids. I love to doodle cute critters and imaginary friends for the little ones. On the other hand, I love to draw intricate, folk-art inspired flowers, birds, cats, geometric shapes, and human figures. Both styles co-exist in my work. Sometimes they show up together, sometimes they work separately.


Best advice: Learn as much as you can and teach what you know. You’ve learned that from somebody somewhere, and you should give back by teaching others whenever you have a chance.

Flora Chang Make and Mail Card Kit

Happy place (when I’m being creative): I don’t usually listen to music when I work in the office. I like to be able to hear what’s going on around me. I love having coworkers there to bounce ideas with, and I love chatting with them as I work; they make me laugh all the time. When I work on my personal projects at home, I do crank up music, and of course, I would be working in my PJs.


When I’m not working: All my family are still in Taiwan. My parents are both retired teachers, and I have one younger sister who studied Industrial Design at school but is now a professional Zumba teacher.

Besides creating products for Hallmark, I like to draw for myself. I carry my little 4”x6” sketchbook and black markers with me all the time, so I can draw whenever an idea strikes. Recently, I have been having fun doing some small watercolor pieces at home whenever I have time. I want to familiarize myself with this unpredictable yet really lovely medium and get more comfortable with it.

Get insight into the backgrounds and inspirations of these featured Hallmark artists.

Find one at your local Hallmark Gold Crown store.


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