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Meet Maxine

The Queen of Crabbiness

Maxine has the ability to tell it—and frequently yell it—like it is. Having been around the block a few times (or more), she can see the ridiculousness of modern life, and has no qualms about sharing her opinions. From sea to shining sea, Americans enjoy her no-nonsense take on relationships, aging, politics, the economy, stress, technology, the news and a host of other topics. She’s a voice for the people.

Maxine gifts at Hallmark


She’s sharing all of her crabbiness on t-shirts, mugs, tote bags, calendars and more. Now you can enjoy Maxine’s humor every day when you get one of these laugh-out-loud items. Whether you are buying it for a friend or for yourself, you have to admit that she says exactly what you’d really like to say, but can’t say out loud.

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Hallmark eCards are the perfect backdrop for Maxine’s shenanigans. Send a hilarious surprise to someone’s inbox to commiserate about hot flashes, gripe about aches and pains, laugh your way through the crazy holiday season, and more—all with the help of this crotchety queen.

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Maxine eCards
Meet John Wagner

Meet John Wagner

John, the creator of Maxine, is originally from New Jersey, but for the past forty years or so he’s called Kansas City his home. When he’s not busy drawing Maxine and Floyd, he can be found remodeling his house or relaxing at his favorite fishing hole.

John Wagner's Old Lady

In the mid-1980s, John was working on Hallmark’s newly launched Shoebox card line when he got the idea for a character who was a composite of his mother, aunts and grandmother. The character appeared on a couple of cards and was known in-house as “John Wagner’s Old Lady.”

The cards quickly grew in popularity. And because the name “John Wagner’s Old Lady” didn’t exactly roll off the tongue, Shoebox soon decided to have a little naming contest. Artists, writers and a few other Hallmarkers were asked to submit a name that fit the character. “Maxine” showed up over and over, and since there was no real evidence of anyone having stuffed the ballot box, it was declared the winner.

John Wagner's Old Lady Maxine

Maxine and Floyd

In the years since, Maxine has—with the help of her faithful dog Floyd—entertained millions with her feisty, insightful and hilarious observations on life. She has graced the covers of countless greeting cards and been featured on mugs, t-shirts, calendars, ornaments and a host of other specialty items. Her quips have filled the pages of several best-selling books. She’s appeared on several TV shows and been written about in newspapers, magazines and blogs. In October of 2009, Hallmark launched a Maxine Facebook fan page, more than 1.5 million loyal fans. Or you can see her latest rants on her website.

Find one at your local Hallmark Gold Crown store.

Maxine © Hallmark Licensing, LLC


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