Skip to account Skip to help Skip to main navigation Skip to main content Skip to footer

Hallmark Licensing

We partner with licensees and retailers to extend the Hallmark brand to products and services that inspire connections, enhance relationships and reinforce our emotional connection with consumers every day.

Read on to explore the possibilities of Hallmark Licensing, or contact us now.

 

Brand partnerships

Brand partnerships

Hallmark is one of the most trusted brands in America. See the difference our brand can make.

Download Brand partnership booklet

Design Collection video

Hallmark Design Collection

Now you can make our creativity your advantage. See the possibilities of Hallmark’s Design Collection.

Watch video

Rainbow Brite and Starlite

Rainbow Brite

Rainbow Brite has delighted generations with her imaginative adventures and sunny outlook. You can count on Rainbow Brite to make your heart a little lighter and your universe a little more colorful.

Download property overview

Maxine, the queen of crabby

Maxine™

Our blank-appointed “Queen of Crabbiness” skewers modern life with her feisty, insightful and hilarious observations. She may be cantankerous, opinionated and mischievous…but in your heart you know she’s also right.

Download property overview

hoops and yoyo pink bunny and green cat

hoops&yoyo™

This pair of funny, carefree critters appeals to the kid in everyone. They never fail to find the fun in any situation, holiday or occasion—and share it with their millions of fans around the world.

Download property overview

Shoebox

Shoebox

From the logo to the sentiments, the nation’s number one brand of humor cards just got updated with a modern look and language that reflects today’s world in a hilariously irreverent way.

Download property overview