Tammy HaddixShop Now
Title: Hallmark Senior Artist
Date started at Hallmark: 1988
Date started at Keepsakes: 1996
Hometown: Kansas City, Missouri
Tammy Haddix has been drawing for as long as she can remember. Her mother was the first to discover Tammy's talent at an early age. Unfortunately, her mom found it on countertops and in closets. The kitchen projects were washed away, but the closet creations were another story. Her mom, an artist herself, loved them so much that the artwork stayed up for decades.It didn't take long for little Tammy to decide on her career goals. When she was 5 years old, her mother took her along to a Hallmark store. Tammy was so impressed by all the beautiful artwork that she declared her intention to work for Hallmark right then and there. Tammy inherited her artistic abilities from her mom. After Tammy's colleagues saw her mother's intricate cake-decorating talents, the Keepsake Studio Artists decided to use the designs in the 2005 Spring Keepsake Ornaments. Tammy joined the Illustration Studio, and that's when her interest in sculpting began. In addition to her regular drawing assignments, Tammy did freelance work for Keepsake Ornaments, which eventually won her a spot on the Keepsakes staff. Her work can still be found in closets, but only because they're in storage until next Christmas.
9th in the Making Memories series
Why do so many of Tammy Haddix’s creations look like they came from Santa’s bakery? It’s because artistic sweetness runs in her family.
“My mom is a cake decorator and has been for a very long time,” Tammy says. “My sister and brother are cake decorators, too. They were always helping and learning from her.”
Every Christmas Tammy’s family made gingerbread houses together, a tradition she continued with her own kids. It’s no surprise she was able to capture those memorable parent-child moments in this adorable ornament.
“I like to show the things you like to do with your kids at Christmas. That way people can really relate to it when they see it,” Tammy says. “I really tried to focus on the interaction, capturing the moment when that memory is being made.”
Santa’s Sweet Ride
10th and Final in the series
Nine years into the Santa’s Sweet Ride series, Tammy realized she’d used a lot of cool vehicles but never a sleigh. This year, the choice was easy.
“Let’s do a sleigh and a reindeer to go with it,” Tammy thought. “So he’s kind of riding off into the sunset.”
Tammy always starts with a sketch. After that, she roughs out the design in jeweler’s wax, carves the ornament and molds it in resin. Then she hand-paints the mold, which always makes her feel a bit like an elf in Santa’s workshop.
“That last part is really fun,” Tammy says. “That’s when it really comes to life.”
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