Robert ChadShop Now
Title: Hallmark Artist
Date started at Hallmark: 1987
Date started at Keepsakes: 1987
Hometown: Fair Lawn, New Jersey
Robert Chad’s drawing style took a turn when three-dimensional art captured his attention. He began sketching with the goal of making his images look like they were coming right off the page. He then tried three-dimensional pieces but never liked how they turned out.
Not one to give up on a challenge, Chad kept trying until he succeeded. Today, he makes rough sketches of Keepsake Ornaments that jump off the page and onto people’s Christmas trees.
Chad began his career at Hallmark with the start of the Mary’s Angels Keepsakes Ornament series. In 1987, Chad was a freelancer. When the Keepsake Studio asked him to bring Mary Hamilton’s designs into a new medium, he was willing to give it a try. It was trial by fire—if Hallmark liked his work, there would be a job waiting for him. Chad became inspired by Mary Hamilton’s angels and her ability to blend colors with interweaving accents and tones. It’s been a beautiful partnership ever since.
At signing events, ornament enthusiasts often share with Chad what makes Mary’s Angels such a meaningful part of their Christmas celebration. “Collectors tell me about the personal connection they have with the series. The angel often symbolizes a family member, sometimes a child, that has passed away. The robe’s color reminds them of something they loved about that special person,” Chad says. “Memories become all the more vivid during the holidays.”
So, funny story…shortly before Mary Hamilton retired late last year, Robert wanted to see how she’d feel about taking the beloved Mary’s Angels and trying a few Halloween versions. He brainstormed a few ideas, one of which was Mary’s Devils. Not surprisingly, longtime churchgoer Mary was not exactly excited about it.
Robert chuckles when he recalls the exchange.
“I was pretty gung ho about the idea,” Robert says. “And I thought, well, maybe I should just go upstairs (to her ninth-floor space at Hallmark’s headquarters) and make sure she’s okay with this.”
Sure enough, she said she didn’t really want her name attached to something that turned her sweet angels into little devils.
“We respected that,” Robert says. “Her name is on these, and she’s such a sweet person.”
The basic idea of giving the angels a Halloween twist remained. They just became a little less…devilish.
“I started to see the cloud as a pumpkin and the character dressed up for trick-or-treating,” Robert says. “I’ve got a long list of costume ideas for these, if we keep doing them.”
29th in the Mary’s Angels series
Since working on his very first Mary’s Angels ornament 30 years ago, Robert has designed every single one in the series. Through the years, he’s developed plenty of experience adding subtle variations. And since it’s one of the most popular series in the Keepsake Ornaments line, he wants to make doubly sure the fans are getting something special every time.
“I’ve got sketchbooks upon sketchbooks of different situations, and every year there are three or four finalists that our team picks from,” Robert says.
Each angel is named for a different flower (Zinnia this year) and the color of the clothing reflects that flower. He created this year’s ornament as somewhat of an homage to vintage china dolls (the angel is holding its own doll).
“It’s a sketch that’s been around for a while,” Robert says. “I just keep coming back with things I think are relevant.”
Robert didn’t meet Mary Hamilton, the legendary Hallmark illustrator and original creator of Mary’s Angels, until three years into working on the series. After 60 years at Hallmark, Mary recently retired, but over the years, people often told her how much they loved her angel illustrations and the ornament versions as well. Robert said Mary was quick to point out that the ornaments were inspired by her work but that Robert designed them.
“She has always been so gracious.”
2014 Keepsake Ornaments
After researching a few classic ’70s looks, Robert found the perfect floppy hat to inspire this snowman’s outfit. Such detailed research came in handy as Robert was designing a stylish jacket and coal necklace for an ensemble that’s almost too hot to handle.
This master of funk even comes with his own soundtrack, playing a version of “Disco Inferno” that will have you swaying along with every beat.
"The Goonies" Sloth
Robert turned into a true “Goonies” fan when he started work on the Sloth ornament. As soon as Robert got the assignment, he sat down and watched the film for the very first time. And as he said, “It’s easy to see why it has such a strong following!”
Robert’s art director grew up when the film was first released, and so he made sure that Sloth was in this year’s line of Keepsake Ornaments. With pirate ships, treasure and a ragtag team of kids, there’s more than enough to reminisce about when this gentle giant is hanging on the tree.
Partridge on a Par 3
Everyone loves a good joke, but even Robert can’t help but call this ornament a groaner! When it came to sculpting, however, he really wanted to bring this bird to life. After a bit of research on what partridges look like, Robert got to work on incorporating just the right mask and coloring.
Adding golf details was an especially fun part of the process. Robert told us, “I put little saddle shoes on him that were cute, with spikes on the bottom. I wanted to give him argyle socks, but there was already so much going on!”