itty bittys®

Shop Now

Create your own itty bittys

Can’t get enough of itty bittys? Have an idea for one we haven’t made (yet)? Then you’ll adore this: Now you can buy blank itty bittys and create your own characters! So go ahead and dream big.

Shop online

Blank itty bittys
Inside Out itty bittys®

Release the little voices in your head—itty bittys style. Hallmark introduces five new itty bittys based on the emotions featured in Inside Out: Joy, Sadness, Fear, Anger and Disgust. Now you can get ahold of all of your emotions—literally—and add them to your itty bittys collection. Emotions have never been so cute and cuddly! Look for them in stores and online.

Shop online

Star Wars fans will love this group of itty bittys. Treat them to Yoda™ and Chewbacca™ along with the Han Solo™ and Princess Leia™ set. These characters are a must for any Star Wars collection. And, newly available, a new Star Wars itty bittys Hoth Collector Set, featuring Luke Skywalker™, Han Solo™, Tauntaun™, and Wampa™.

Shop online

Star Wars itty bittys

Rainbow Brite

Colorful classic Rainbow Brite, Twink and the Sprites are here in itty bitty size! Get them in stores now. They all feature sparkly bases and Rainbow Brite sports a purple star on her cheek.

Shop online

Rainbow Brite itty bittys

itty bittys BIGGYS

Slightly bigger versions of our itty bittys, itty bittys BIGGYS are the newest, big thing at Hallmark. Kids of all sizes will definitely want to snag their favorite characters—like Batman from DC Comics, and Anna, Elsa and Olaf from Disney “Frozen.” All of these super-huggable itty bittys BIGGYS are now available online and in stores.

Shop online

itty bittys BIGGYS

Sven and Olaf itty bittys

Sven and Olaf

If you are a fan of the movie “Frozen,” you won’t want to miss getting these itty bittys pals Sven and Olaf. The loyal reindeer and friendly snowman are now available in stores and online.

Shop online

Take your first peek at itty bittys Barbie™! Collectors will love these tiny, soft versions of Barbie™ with her very pretty, long flowing hair. Always the fashion queen, she will be wearing a lamé skirt and even has eye shadow. Look for her debut in September!


Barbie™ itty bittys

the itty bitty screen

Can’t get enough of itty bittys? We can’t either! Check out these videos created
by our designers and writers. Their acting skills may be questionable,
but there’s no denying how much fun these guys are having.


Follow this quartet featuring DOROTHY™, SCARECROW™, TIN MAN™ and COWARDLY LION™ down the YELLOW BRICK ROAD™ and right into your itty bittys family. And don’t forget our 2014 limited editions of GLINDA THE GOOD WITCH™ and the WICKED WITCH OF THE WEST™—they’ll fit right in with your other favorite iconic itty bittys. And just in: TOTO™ and a WINGED MONKEY™.

Shop online

THE WIZARD OF OZ™ itty bittys

DC Comics™

You could always just snag your favorite, but every comic book fan knows super heroes are even more powerful when they’re together.  Wonder Woman, Superman™, Batman™ and The Flash will create the ultimate crime-fighting team within your itty bittys collection. But watch out, the villains are here—Catwoman™ and The Joker™ joined the itty bittys lineup in August.

Shop online

DC Comics™ itty bittys

Disney Princess

Whether you are young or young at heart, there is an itty bittys Disney princess for everybody. Belle, Cinderella, Snow White and Jasmine are all packaged in a new collector set perfect for gifting. Plus, princesses everywhere will love to add Rapunzel from Tangled and Merida from Brave to their collection.

Shop online

Disney Princess itty bittys

Anna and Elsa itty bittys

Anna and Elsa

Disney fans will love itty bittys Anna and Queen Elsa from Disney “Frozen.”  You won’t want to let them go, as they will certainly make your heart melt. These two make the perfect gift for a “Frozen” fan AND a great addition to your own itty bittys collection.

Shop online


Marvel fans will love to add this group of itty bittys to their collection. The Incredible Hulk, Iron Man, Captain America and Spider-Man may be small but they are still mighty.

Shop online

Marvel itty bittys
itty bittys tote bag

itty bittys tote bag

Whether they are going to Grandma’s house or to a friend’s for a sleepover, this tote bag is the perfect way for kids to transport all of their itty bittys. It even has straps so it can be worn as a backpack and folds open to reveal a play surface featuring an illustrated scene on the inside.

Shop online

Collect them all

Which characters do you already own and which are you dying to introduce to your itty bittys family? Keep track by printing and filling out our itty bittys checklist. Pay special attention to the itty bittys labeled “limited edition”—they’re only available for a short time and will sell out quickly! Download both the 2014 and 2015 checklists now so you can keep track of your collection.

Download the 2014 checklist

Download the 2015 checklist

itty bittys checklists
Meed itty bittys creator Adan Chung

How it all began

“I think, for the most part, people who design products for kids would agree that we’re all still just kids inside. We still like to play.”
—Adan Chung

The creation of itty bittys all started with a doodle during a brainstorm. Illustrator Adan Chung sketched a quick interpretation of what popular characters could look like if they were just a wee bit “itty bittier.” Soon, Adan’s simple-but-fresh portrayal of popular licensed characters inspired an entire collection that continues to grow. Adan has spent most of his nine years at Hallmark bringing plush characters to life. When he’s not figuring out how to give a snowman legs or make a porcupine look huggable, Adan enjoys cooking, playing the guitar and hanging out with other people’s pets.

Find one at your local Hallmark Gold Crown store.


Available to purchase online.

Shop Now
BARBIE and associated trademarks and trade dress are owned by, and used under license from, Mattel. ©2015 Mattel. All Rights Reserved.
All DC characters and all related characters and elements © & ™ DC Comics. (s15)
THE WIZARD OF OZ and all related characters and elements © & ™ Turner Entertainment Co. (s15)
© & TM Lucasfilm Ltd.
© Peanuts Worldwide LLC
Rainbow Brite™ © Hallmark Licensing, LLC
Hallmark Garage

Hallmark Garage

Hallmark Garage is your one-stop shop for gifts inspired by classic automobiles. From Kiddie Car Classics to Keepsake Ornaments to a variety of car-centric accessories, we've got your car-enthusiast gifts covered.

Meet the artists

Artist Collections

Learn about the stories behind the designs of favorite featured artists at Hallmark.

Personalized Books

Create a character that looks just like your little one, then add your child's name for a unique gift. Take story time to whole new level with our personalized books.