itty bittys®

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A little something to love

We bet you can’t choose just one

There’s a whole lotta love for these little characters.
Check out all the social news and updates at itty bittys love.
Watch some videos, take a fun poll and see what everyone is loving about itty bittys!

Book bundles

Your favorite itty bittys® are now starring in their own storybook sets, so little ones can act out the part of the characters as they read. It’s a gift pairing that makes story time even more fun!



Need some help from the Scooby gang? Shaggy, Scooby, Daphne, Velma and Fred are here in Scooby-snack size—and they’re ready to solve the mysteries of your haunted house. Don’t hold back!

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Scooby-Doo itty bittys

itty bittys clippys

itty bittys Clippys

Make an itty bittys statement! These cute backpack clips are an adorable way for kids of any age to take all their favorite characters wherever they go.

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Say hello to Barbie™ in itty bittys size! Collectors love these tiny, soft versions of Barbie™ with her very pretty, long flowing hair. Always the fashion queen, she will be wearing a lamé skirt and even has eye shadow. Look for her in stores now!

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The 2016 Kitten Bowl itty bittys

The Kitten Bowl

Kick off the cuteness with all your favorite Kitten Bowl players: Peanut, Bandit, Muffin and Lucky. Collect all four, and invite them over for your Kitten Bowl party.

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Learn more about the Kitten Bowl on Hallmark Channel

Create your own itty bittys

Can’t get enough of itty bittys? Have an idea for one we haven’t made (yet)? Then you’ll adore this: Now you can buy blank itty bittys and create your own characters! So go ahead and dream big.

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Blank itty bittys
Inside Out itty bittys®

Inside Out

Release the little voices in your head—itty bittys style. Hallmark introduces five new itty bittys based on the emotions featured in Inside Out: Joy, Sadness, Fear, Anger and Disgust. Now you can get ahold of all of your emotions—literally—and add them to your itty bittys collection. Emotions have never been so cute and cuddly! Look for them in stores and online.

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Star Wars™

Star Wars™ fans will love this group of itty bittys. Treat them to Yoda™ and Chewbacca™ along with the Han Solo™ and Princess Leia™ set.

New to the line up is Boba Fett™ and a set of two Ewoks, Wicket™ and Chief Chirpa™.

And just in—your favorite characters from Star Wars: The Force Awakens: Kylo Ren™, Rey™ and BB-8™. Available in stores and online.

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Rainbow Brite

Colorful classic Rainbow Brite, Twink and the Sprites are here in itty bitty size! Get them in stores now. They all feature sparkly bases, and Rainbow Brite sports a purple star on her cheek.

Rainbow Brite’s friends are joining the itty bittys family, too. Grab the collector set with Indigo™, Red Butler™, Hammy™ and Romeo™ while they last And now you can find our newest collector set, featuring sweet Patty O’Green™ and his lively sprite, Lucky™, as well as Buddy Blue™ with his brave sprite friend, Champ™.

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itty bittys BIGGYS

Slightly bigger versions of our itty bittys, itty bittys BIGGYS are the newest, big thing at Hallmark. Kids of all sizes will definitely want to snag their favorite characters—like Batman and Superman from DC Comics, Spider-Man from Marvel, Mickey and Minnie Mouse, and Anna, Elsa and Olaf from Disney “Frozen.” All of these super-huggable itty bittys BIGGYS are now available online and in stores.

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Anna, Elsa, Sven and Olaf

Disney Frozen fans won’t want to miss out on snowball-sized Anna and Elsa, and their pals Olaf and Sven. These adorable residents of Arendelle are guaranteed to make your heart melt. Collect them all!

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The itty bitty screen

Can’t get enough of itty bittys? We can’t either! Check out these videos created
by our designers and writers. Their acting skills may be questionable,
but there’s no denying how much fun these guys are having.



Follow this quartet featuring DOROTHY™, SCARECROW™, TIN MAN™ and COWARDLY LION™ down the YELLOW BRICK ROAD™ and right into your itty bittys family. And don’t forget our 2014 limited editions of GLINDA THE GOOD WITCH™ and the WICKED WITCH OF THE WEST™—they’ll fit right in with your other favorite iconic itty bittys. And just in: TOTO™ and a WINGED MONKEY™.

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THE WIZARD OF OZ™ itty bittys


DC Comics™

You could always just snag your favorite, but every comic book fan knows super heroes are even more powerful when they’re together.  Wonder Woman, Superman™, Batman™ and The Flash will create the ultimate crime-fighting team within your itty bittys collection. But watch out, the villains are here—Catwoman™ and The Joker™ have now joined the itty bittys lineup.

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DC Comics™ itty bittys


Disney Princess

Whether you are young or young at heart, there is a pint sized Disney princess for everybody. Belle, Cinderella, Snow White and Jasmine are all packaged in a new collector set perfect for gifting. Plus, princesses everywhere will love to add Rapunzel from Tangled, Merida from Brave, Tiana from The Princess and the Frog, and Mulan to their collection.

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Marvel fans will love to add this group of itty bittys to their collection. The Incredible Hulk, Iron Man, Captain America and Spider-Man may be small but they are still mighty.

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Marvel itty bittys
itty bittys tote bag

Tote bag

Whether they are going to Grandma’s house or to a friend’s for a sleepover, this tote bag is the perfect way for kids to transport all of their itty bittys. It even has straps so it can be worn as a backpack and folds open to reveal a play surface featuring an illustrated scene on the inside.

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Collect them all

Which characters do you already own and which are you dying to introduce to your itty bittys family? Keep track by printing and filling out our itty bittys checklist. Pay special attention to the itty bittys labeled “limited edition”—they’re only available for a short time and will sell out quickly. Download all the checklists now so you can keep track of your collection.

Download the 2014 checklist

Download the 2015 checklist

Download the 2016 checklist

itty bitty wish lists
Meed itty bittys creator Adan Chung

How it all began

“I think, for the most part, people who design products for kids would agree that we’re all still just kids inside. We still like to play.”
—Adan Chung

The creation of itty bittys all started with a doodle during a brainstorm. Illustrator Adan Chung sketched a quick interpretation of what popular characters could look like if they were just a wee bit “itty bittier.” Soon, Adan’s simple-but-fresh portrayal of popular licensed characters inspired an entire collection that continues to grow. Adan has spent most of his nine years at Hallmark bringing plush characters to life. When he’s not figuring out how to give a snowman legs or make a porcupine look huggable, Adan enjoys cooking, playing the guitar and hanging out with other people’s pets.

Find one at your local Hallmark Gold Crown store.


Available to purchase online.

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SCOOBY-DOO and all related characters and elements © & ™ Hanna-Barbera. (s16)
BARBIE and associated trademarks and trade dress are owned by, and used under license from, Mattel. ©2016 Mattel. All Rights Reserved.
All DC characters and all related characters and elements © & ™ DC Comics. (s16)
THE WIZARD OF OZ and all related characters and elements © & ™ Turner Entertainment Co. (s16)
© & TM Lucasfilm Ltd.
© Peanuts Worldwide LLC
Rainbow Brite™ © Hallmark Licensing, LLC


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