itty bittys®

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A little something to love

We bet you can’t choose just one

There’s a whole lotta love for these little characters. Check out all the social news and updates at itty bittys love. Watch some videos, take a fun poll and see what everyone is loving about itty bittys!


And don't miss these online-exclusive itty bittys!

For anyone who loves itty bittys (and let’s face it, who doesn’t?), these characters are must-haves. And you can only get them online at Come back each month from May through October for a new release. Remember, these itty bittys will not be in stores. But they will sell out fast, so don’t miss these dates!

Find your favorites in every size

We come in all shapes and sizes, so it’s only right that itty bittys do, too. From the itty bittiest clippys way up to those huggable jumbos, there’s one (or more!) just waiting to be your perfect fit.

itty bittys® helpful sizing chart
Celebrate any occasion with itty bittys

It’s an itty bittys celebration

Whose birthday is coming up? Do you have a wedding shower to plan? These itty bittys® are ready to help you celebrate in a great big way. Use them for party favors. Make them special cake toppers. Or attach them to your gift wrap trim. Invite itty bittys to the party, and watch the fun factor go way off the charts.

DC Comics™

You could always just snag your favorite, but every comic book fan knows superheroes are even more powerful when they’re together. Wonder Woman™, Superman™, Batman™ and The Flash™ will create the ultimate crime-fighting team within your itty bitty collection. Supergirl™ and Batgirl™ have joined their efforts, but hurry because they’re limited editions only!

Speaking of limited editions, you won’t want to miss adding Batman™ and Wonder Woman™ from the Batman v Superman: Dawn of Justice movie. And watch out, the villains are here—Catwoman and The Joker have joined the itty bittys lineup, as well as limited edition evildoers Harley Quinn™ and The Penguin™.

Shop DC Comics™ itty bittys

DC Comics™ itty bittys at Hallmark

Star Trek™ collector set

Adventures are way more fun when you have your friends with you! The itty bittys crew of the U.S.S. Enterprise is on a mission to explore new worlds, seek out new life and boldly go where no one has gone before. James T. Kirk™ is the brash, daring captain of the starship Enterprise. He’s the leader and the heart of the crew. Spock™, science officer and first officer, is the logical Vulcan who keeps the crew on track and grounded. Nyota Uhura™, chief communications officer of the Enterprise, is a brave and talented technician. Leonard “Bones” McCoy™, hot-headed chief medical officer, is a loyal friend who keeps the crew healthy.

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itty bittys® Storybooks

Your favorite fairy tales are now including—and starring—itty bittys. Your little ones will love acting out the parts of the characters as they read. It’s a gift pairing that makes story time even more fun!

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Need some help from the Scooby gang? Shaggy, Scooby, Daphne, Velma and Fred are here in Scooby-snack size—and they’re ready to solve the mysteries of your haunted house. Don’t hold back!

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Scooby-Doo itty bittys

itty bittys clippys

itty bittys® Clippys

Make an itty bittys statement! These cute backpack clips are an adorable way for kids of any age to take all their favorite characters wherever they go.

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Say hello to Barbie™ in itty bittys size! Collectors love these tiny, soft versions of Barbie™ with her very pretty, long flowing hair. Always the fashion queen, she will be wearing a lamé skirt and even has eye shadow. Look for her in stores now!

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Blank itty bittys

Create your own itty bittys

Can’t get enough of itty bittys? Have an idea for one we haven’t made (yet)? Then you’ll adore this: Now you can buy blank itty bittys and create your own characters! So go ahead and dream big.

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Star Wars™

Star Wars™ fans will love this group of itty bittys. Treat them to Yoda™ and Chewbacca™ along with the Han Solo™ and Princess Leia™ set. New to the line up is Boba Fett™ and a set of two Ewoks, Wicket™ and Chief Chirpa™. And just in—your favorite characters from Star Wars: The Force Awakens: Kylo Ren™, Rey™ and BB-8™. Available in stores and online.

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Rainbow Brite

Colorful classic Rainbow Brite, Twink and the Sprites are here in itty bitty size! Get them in stores now. They all feature sparkly bases, and Rainbow Brite sports a purple star on her cheek. Rainbow Brite’s friends are joining the itty bittys family, too. Grab the collector set with Indigo™, Red Butler™, Hammy™ and Romeo™ while they last And now you can find our newest collector set, featuring sweet Patty O’Green™ and his lively sprite, Lucky™, as well as Buddy Blue™ with his brave sprite friend, Champ™.

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itty bittys® BIGGYS

Slightly bigger versions of our itty bittys, itty bittys BIGGYS are the newest, big thing at Hallmark. Kids of all sizes will definitely want to snag their favorite characters—like Batman™ and Superman™ from DC Comics™, Spider-Man from Marvel, Mickey and Minnie Mouse, and Anna, Elsa and Olaf from Disney “Frozen.” All of these super-huggable itty bittys BIGGYS are now available online and in stores.

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itty bittys® BIGGYS

Anna, Elsa, Sven and Olaf

Disney Frozen fans won’t want to miss out on snowball-sized Anna and Elsa, and their pals Olaf and Sven. These adorable residents of Arendelle are guaranteed to make your heart melt. Collect them all!

Shop Disney Frozen itty bittys

The itty bitty screen

Can’t get enough of itty bittys? We can’t either! Check out these videos created by our designers and writers. Their acting skills may be questionable, but there’s no denying how much fun these guys are having.



Follow this quartet featuring DOROTHY™, SCARECROW™, TIN MAN™ and COWARDLY LION™ down the YELLOW BRICK ROAD™ and right into your itty bittys family. And don’t forget our 2014 limited editions of GLINDA THE GOOD WITCH™ and the WICKED WITCH OF THE WEST™—they’ll fit right in with your other favorite iconic itty bittys. And just in: TOTO™ and a WINGED MONKEY™.

Shop THE WIZARD OF OZ™ itty bittys

THE WIZARD OF OZ™ itty bittys

Disney Princess

Whether you are young or young at heart, there is a pint sized Disney princess for everybody. Belle, Cinderella, Snow White and Jasmine are all packaged in a new collector set perfect for gifting. Plus, princesses everywhere will love to add Rapunzel from Tangled, Merida from Brave, Tiana from The Princess and the Frog, and Mulan to their collection.

Shop Disney Princess itty bittys



Marvel fans will love to add this group of itty bittys to their collection. The Incredible Hulk, Iron Man, Captain America and Spider-Man may be small but they are still mighty.

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Marvel itty bittys
itty bittys tote bag

Tote bag

Whether they are going to Grandma’s house or to a friend’s for a sleepover, this tote bag is the perfect way for kids to transport all of their itty bittys. It even has straps so it can be worn as a backpack and folds open to reveal a play surface featuring an illustrated scene on the inside.

Shop the itty bittys tote bag

Collect them all

Which characters do you already own and which are you dying to introduce to your itty bittys family? Keep track by printing and filling out our itty bittys checklist. Pay special attention to the itty bittys labeled “limited edition”—they’re only available for a short time and will sell out quickly. Download all the checklists now so you can keep track of your collection.

Download the 2014 checklist

Download the 2015 checklist

Download the 2016 checklist

itty bitty wish lists
Meed itty bittys creator Adan Chung

How it all began

“I think, for the most part, people who design products for kids would agree that we’re all still just kids inside. We still like to play.” —Adan Chung The creation of itty bittys all started with a doodle during a brainstorm. Illustrator Adan Chung sketched a quick interpretation of what popular characters could look like if they were just a wee bit “itty bittier.” Soon, Adan’s simple-but-fresh portrayal of popular licensed characters inspired an entire collection that continues to grow. Adan has spent most of his nine years at Hallmark bringing plush characters to life. When he’s not figuring out how to give a snowman legs or make a porcupine look huggable, Adan enjoys cooking, playing the guitar and hanging out with other people’s pets.

Find one at your local Hallmark Gold Crown store.


Available to purchase online.

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TM & © 2016 CBS Studios Inc.
STAR TREK and related marks and logos are trademarks
of CBS Studios Inc. All Rights Reserved.
©Disney Based on the "Winnie the Pooh" works by A.A. Milne and E.H. Shepard.
BARBIE and associated trademarks and trade dress are owned by, and used under license from, Mattel. ©2016 Mattel. All Rights Reserved.
SCOOBY-DOO and all related characters and elements © & ™ Hanna-Barbera.
All DC characters and elements © & ™ DC Comics.
THE WIZARD OF OZ and all related characters and elements © & ™ Turner Entertainment Co. (s16)
© 2016 Marvel
© & TM Lucasfilm Ltd.
Rainbow Brite™ © Hallmark Licensing, LLC
MAXINE™ © Hallmark Licensing, LLC


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