Happy Go Luckys

Happy Go Luckys

It's time to get happy

Happy Go Luckys have a story to tell and they know happy is the best way to go about life. As individual characters, Happy Go Luckys are undeniably adorable—sharing adventures in their hometown of Minihappolis. And as Hallmark’s newest plush collection, these 64 different characters are sure to find their way into the hearts of every shopper. Each Happy Pack has three characters. And with 24 unique Happy Packs available, including the occasional Limited Edition Happy Pack containing a rare character, shoppers will definitely want to collect them all.

Get an adorable introduction to ten Happy Go Luckys

Firehouse Happy Pack with Cappie the hat, Big Red the firetruck and Bernie the flame.
Puppy Loves Happy Pack with Fetch the bone, Midnight the puppy and Flo the fire hydrant.
Cat’s Meow Happy Pack with Squeakers the mouse, Gabby the cat and Knit-Wit the ball of yarn.
Happy B-Day Happy Pack with Junior the cake, Topper the party hat and Bowie the gift.
Safari Squad Happy Pack with Emery the elephant, Rorey the lion and Zig Zag the zebra.
Breakfast Buds Happy Pack with Sprinkles the donut, Kevin the bacon and Sunny the egg.
Under the Sea Happy Pack with Finn the clownfish, Sea Sea the seahorse and Ocho the octopus.

24 total Happy Packs, with more coming in 2018.

Unique Program Features

Wish List

With so many fun and unique characters available, customers will want to pick up a Wish List to track which Happy Packs they’ll buy next.

Download the Wish List

Coloring pages

We’re engaging fans of all ages with free Happy Go Luckys coloring pages available for download. These are a great way to keep the enjoyment of shoppers’ favorite characters going.

Download coloring pages


Limited Editions

To make Happy Go Luckys even more irresistible, we’ve created rare characters—like Spot, Dottie and more—that can only be found in Limited Edition Happy Packs. Shoppers will want to find them all.