Hallmark Crown Rewards Program

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You go the extra mile to show those around you that you care. Now that care can come back to you with the Crown Rewards Program.

Join Crown Rewards for free today, and save $5 on your next purchase

It’s simple. Earn points for purchases you make at Gold Crown stores and Hallmark.com, and we’ll turn those points into Reward Dollars you can spend like cash. And because you go the extra mile to care for others, we’ve made Crown Rewards extra rewarding, with more chances to earn points every day, plus a $5 coupon just for joining.


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Crown Rewards Special Offer: Save $5 on your purchase of $10 or more when you join

More points. More perks. More rewards.

Earn the points.
With Crown Rewards, you get credit for all your purchases in store and online. Rack up points fast with special Bonus Points offers all year long. And now, just for joining, you can save $5 off your purchase of $10 or more. Look for the coupon in your welcome email once you’ve signed up.

Enjoy the rewards.
We turn your points into Reward Dollars good on Hallmark products at Gold Crown stores and Hallmark.com—and now you get new surprise offers, coupons and rewards all year long when you shop.

There’s never been a better time to join!

Sign Up Now

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Crown Rewards logo

How it works

Earn points
Receive 10 points for every $1 you spend.

Unlock Bonus Points
Discover Bonus Point opportunities every day, in stores and online.

Spend Reward Dollars
We’ll convert your points into Reward Dollars you can spend like cash.

Platinum upgrade
Reach Platinum status at 2,500 points, and earn 10% more points for every $1 spent!

Start earning Bonus Points today with our latest Crown Rewards offers.

Sign up for free and see just how rewarding membership can be.

See all the Crown Rewards offers

Find a local Hallmark Gold Crown store.


Join Crown Rewards online right now.

Sign Up Now

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