Hallmark Crown Rewards Program

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More points. More perks. More rewards.

Earn the points.
With Crown Rewards, you get credit for all your purchases in store and online. And now, you can rack up points even faster with special Bonus Points offers all year long.

Enjoy the rewards.
We turn your points into Reward Dollars good on Hallmark products at Gold Crown stores and Hallmark.com—and now you get new surprise offers, coupons and rewards all year long when you shop.

There’s never been a better time to join!

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Save $5 and earn 500 Bonus Points when you join Crown Rewards
Crown Rewards logo

How it works:

Everyday perks:

  • 10 points for every dollar you spend at your Hallmark Gold Crown store and Hallmark.com (including Keepsake Ornament purchases)
  • Special offers, coupons and rewards just for shopping
  • The chance to earn even more with Bonus Points offers throughout the year on special purchases and activities, like watching videos

Platinum rewards:
Once you hit 2,500 points, you’ll become a Platinum Member—and the rewards really start to add up. We turn your points into Reward Dollars you can use to buy more of the things you love. Going Platinum really has its privileges!


See terms and conditions here.

Find a local Hallmark Gold Crown store.


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* Use your Crown Rewards card to get these offers. Offers valid 10/1/15 – 12/24/15 while supplies last at participating Hallmark Gold Crown stores in the U.S.A. only and at Hallmark.com. Void where prohibited. Bonus Points on greeting card purchases apply to any cards from Hallmark including Sunrise. Excludes gift enclosures and packaged and boxed cards, Business Greeting Cards, gift cards, POD, eCard subscriptions and Feeln subscriptions. No cash value. Bonus Points will be credited automatically and can be verified online at Hallmark.com/CrownRewards after the promotional period ends.
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