Hallmark Crown Rewards Program

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There's more to love about Crown Rewards at Hallmark.
Crown Rewards

More points. More perks. More rewards.

Earn the points.
With Crown Rewards, you get credit for all your purchases in store and online. Rack up points fast with special Bonus Points offers all year long. And now, just for joining, you can save $5 and get 500 Bonus Points! Look for the coupon in your welcome email once you’ve signed up.

Enjoy the rewards.
We turn your points into Reward Dollars good on Hallmark products at Gold Crown stores and Hallmark.com—and now you get new surprise offers, coupons and rewards all year long when you shop.

There’s never been a better time to join!

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How it works:

Everyday perks:

  • 10 points for every dollar you spend at your Hallmark Gold Crown store and Hallmark.com (including Keepsake Ornament purchases)
  • Special offers, coupons and rewards just for shopping
  • The chance to earn even more with Bonus Points offers throughout the year on special purchases and activities, like watching videos

Platinum rewards:
Once you hit 2,500 points, you’ll become a Platinum Member—and the rewards really start to add up. We turn your points into Reward Dollars you can use to buy more of the things you love. Going Platinum really has its privileges!

Crown Rewards logo

Start earning Bonus Points today with our latest
Crown Rewards offers.

Sign up for free and see just how rewarding membership can be.


See all the Crown Rewards offers

50 Bonus Points

Get 50 Bonus Points with every Hallmark card you purchase now through March 31 at participating Hallmark Gold Crown stores and at Hallmark.com.

See offer details

Member Exclusive Reward—Save 20%

Shop at Hallmark.com January 27 through Valentine’s Day and get a coupon for 20% off your total purchase that’s valid March 1 – 31.

See offer details


Find a local Hallmark Gold Crown store.


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