Card Collections

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Find the section of the card aisle that makes you smile.

No two people—or relationships—are alike. That’s why our card writers and designers create greetings for several collections that are sold online and in stores. Maybe you’ve already figured out which section of the Hallmark card aisle speaks to you, and it’s become your go-to for most card-sending situations. Whether you’re shopping for birthday cards, congrats cards or just-because cards, there’s sure to be a collection that feels made just for you.

Ink & Main

This holiday season, make your cards truly memorable by personalizing them. Use your photos and your words with our premium materials and beautiful designs. At Ink & Main, the newest member of the Hallmark family, we make it easy—and you make it meaningful.

Shop Ink & Main personalized cards online

Ink & Main personalized cards for the holidays
Hallmark Holiday Boxed Cards

Boxed cards

So many ways to share your holiday spirit! From premium designs to simple and sweet to laugh-out-loud funny, our collection makes it easy to find your favorite ways to put the happy in their holidays.

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Holiday cards

For every holiday your loved ones celebrate this season. For every special person in your life. With Hallmark you can rest assured, you’ll find a card that fits just right.

Shop holiday cards online

Hallmark holiday greeting cards
Gold Crown Studio Collection greeting cards

Gold Crown Studio Collection

Our Gold Crown Studio Collections feature cards that share the real-life stories, personalities and inspirations of artists and writers, each with their own unmistakable style.

Learn more about the Gold Crown Studio Artists

Studio INK

Here’s an “in the now” way to connect. Artists with distinct styles have created several card collections that range from simple and beautiful to weird and absurd. Perfectly-sized postcards let you express yourself in nearly any situation—or share something inspirational, quirky or hilarious for free on your favorite social network.

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Learn more about Studio INK

Studio INK cards
Signature cards

Hallmark Signature Collection

Celebrate in style with our new Hallmark Signature Collection. Each card is handcrafted with beautiful papers, rich textures and unheard of embellishments, making each card extra special. They’re stylish. They’re sophisticated. They’re truly unique, just like a signature.

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Learn more about the collection and show off your signature style


If you’re looking to make someone laugh out loud, this is the card line for you. These cards are perfect for the warped at heart—yet still Hallmark-approved. Sorta. Send a chuckle, snort or giggle for someone’s birthday, to say “I miss ya” or simply because it’s fun to see friends laugh so hard they shoot milk out of their noses.

Shop Shoebox cards online

Learn more about Shoebox and the contagiousness of laughter

Shoebox cards
Mahogany greeting cards from Hallmark


With more than 800 cards, the Mahogany line is the most extensive line of cards to help African Americans celebrate relationships. The sentiments range from heartwarming to humorous, with religion being a popular theme throughout the line. In addition to cards and stationery, the Mahogany line also includes boxed Christmas cards.

Shop Mahogany cards online

See the latest cards and learn more about the artists


Our 2,000+ Spanish-language cards feature a wide range of styles, recipients and occasions, including our new Quinceañera cards for the very special coming-of-age celebration for a girl’s 15th birthday. The line also offers Spanish Cards With Sound featuring popular songs from a variety of top Latin music artists. And just this year, we introduced our first bicultural line called Life’s Momentitos, which blends languages and elements of mainstream American culture with Hispanic culture.

Shop Sinceramente cards online

Learn more about Sinceramente

Sinceramente cards from Hallmark
Maxine cards


If crabby is your style, look no further than Hallmark’s self-appointed Curmudgeon-in-Chief. These cards feature Maxine’s quippy, hilariously irreverent quotes, and are a great way to say “Happy Birthday,” Get Well,” or “Quit Your Whining” to all your young-at-heart friends and family. Well, what are you waiting for? Get your gripe on with a Maxine card right now!

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Learn more about Maxine

Life is good.

We’re so excited about our partnership with this iconic feel-good company. Your glass-half-full friends and family will love receiving greeting cards and stationery featuring simple imagery and optimistic sentiments. We firmly believe that happiness is contagious, so go on—share what makes life so good.

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Learn more about Life is good cards and gifts

Life is good.® cards available at Hallmark

Find one at your local Hallmark Gold Crown store.


Available to purchase online.

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Copyright of The Life is Good Company, © 2015. All rights reserved.
Maxine © Hallmark Licensing, LLC


Hallmark Garage

Hallmark Garage

Hallmark Garage is your one-stop shop for gifts inspired by classic automobiles. From Kiddie Car Classics to Keepsake Ornaments to a variety of car-centric accessories, we've got your car-enthusiast gifts covered.

Meet the artists

Artist Collections

Learn about the stories behind the designs of favorite featured artists at Hallmark.

Personalized Books

Personalized Books

Create a character that looks just like your little one, then add your child's name for a unique gift. Take story time to whole new level with our personalized books.